What publishers need to know about Facebook’s new reaction buttons

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facebook rolled out new reactions in addition to the “like” button. So far, I haven’t noticed any major increases or decreases in audience reach across some of the pages I closely watch.

According to Brafton.com, ““Reactions” will be a way to help gauge what people like to see. If someone uses a Reaction, Facebook will “infer they want to see more of that type of post.” (This makes sense when it comes to “haha” or “yay” posts, but we can’t help but question if someone finds something “sad,” whether it means they don’t want to see that sort of post.)”

 

Screenshot 2016-02-26 12.54.28

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